The top packaging trends for 2022

Is your packaging in need of a facelift and a re-vamp?

If so, we are here to inspire you with the latest packaging trends for 2022.

Brands sometimes underestimate the power of packaging but it is still a vital part of the customer journey and ultimately, a great marketing tool.

Here are four packaging trends set to be big this year;

Minimalism

It is the little things that can make a really big difference.

Brands are maximising the use of packaging solutions that are simple, uncluttered, yet memorable. This can be created with branded stickers, mailers, tissue paper and stamps. We love minimalism and its power to make your messages stand out while ensuring your packaging looks elegant.

Eco-friendly sustainable packaging

Biodegradable, sustainable and non-polluting materials are slowly becoming the default in print as they are a great alternative to single-use plastics. Here are a few sustainable packaging ideas which still ensure your brand stands out:

• Compostable mailers
• Biodegradable tissue paper
• Recycled packaging
• Kraft boxes and tape
• Compostable paper stickers

Personalised packaging

Personalisation is continuing to be a top priority in packaging as it allows you to maximise your marketing powers.

Allowing customers to personalise their orders with messages and cards can give customers a more tailor-made shopping experience and this can make you stand out from your competitors. Another technique eCommerce brands have started doing is sending thank you cards with the customer’s name. This might be simple but it is meaningful and effective.

Share-worthy packaging

It is 2022 and it is fair to say we use social media (well we do!) every day. That means that more than ever before people are sharing pictures on social media… and that includes your products and packaging. By elevating your packaging, you give customers an exciting and memorable unboxing experience. It is also the perfect way to get more customers posting on social media platforms thus promoting your business even more.

Are you looking to innovate your product packaging to increase the customer experience? Get in touch via email or call us on 01522 300222 – we have years of experience in helping businesses of all sizes stand out from their competitors.