October 31st is slowing creeping up on us and every year, we love seeing what creative, engaging and spooky campaigns brands come up with. Considering that the UK value of Halloween is £419m, it’s not surprising that UK businesses want a slice of that (pumpkin) pie.

Brands are not born overnight. We know that it takes months and sometimes even years of hard work, time and effort to get them right.

However, change is always inevitable. There will come a time in your company’s life where you need to wave goodbye to your current branding.