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As we learn more about what we all need to do – as individuals and businesses – to reach carbon zero by 2050, we are also fast becoming aware that we also need to reduce the environmental impact of our marketing. And that includes large-format print.
There is a lot of printing jargon out there. We should know. We use it daily without realising it. It is like a second language to us! Of course, we are always happy to explain any jargon we use when speaking about print and design projects. However, we thought it would be useful to provide you with a helpful guide to some of the commonly used words that we hear daily in the world of print.