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At Visual Print and Design, we’ve seen how powerful print media can be. However, we understand that tracking your print campaigns’ return on investment (ROI) can be tricky. That’s why we want to share some tips to help you effectively measure the success of your printed campaigns.
Just as marketers started to get to grips with reaching millennials, a new player entered the game – Gen-Z. Gen-Z’s demand a fresh perspective on how to connect with this generation.
If you want to make your printed marketing materials more personal, more exciting and most importantly, more engaging, you know a special finish is needed. The tangibility of printed media makes it such a powerful tool and with print embellishments, you are more likely going to capture the attention of your customers and prospects.
If your marketing approach has become stagnant, or you are looking to target your prospects more strategically, personalised direct mail might be the ideal solution for you.
But what is personalised direct mail and how does it work?
If you own a business, you’ve likely heard the term ‘corporate identity’ and probably wondered what it means and whether you need one…
(We will let you into a secret, you already have one)
Christmas is often a hectic time of year for many and for businesses. That is why it is so important to plan ahead for the holiday season.
Planning your Christmas marketing far in advance can make a significant difference in the number of sales you generate throughout this competitive period (and ensures you don’t leave everything to the last minute!)
Your brand equity is the reason that your audience will not only choose your brand but will remain loyal to it. When you know how to measure, and more specifically grow it, you will dramatically increase your chances of building a successful brand and a successful company. So how exactly do you do that?
Do you regularly ask yourself: “How can I increase customer acquisition? Or how I can get a better ROI from my marketing activity?”
If so, it might be time to rethink the tactics you are using to target prospects, especially if all your budget goes on digital marketing.
As a creative company, we know that a rebrand is a key part of the natural cycle of any brand and over the last 10 years have worked closely with various companies who have made that leap. But how do you know it’s time for a rebrand?
A strong brand identity is just a good-looking logo, right? Wrong! Creating and developing a professional brand identity is a vital step that all businesses should take.