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From Gutenberg’s first printing press to today’s cutting-edge digital techniques, the history of print is a journey of constant innovation and transformation. Let’s explore how print evolved from its 15th-century origins, spreading ideas that fuelled revolutions, to becoming the mass media powerhouse of the 19th and 20th centuries, and finally, how it adapts and thrives […]
Ready to move beyond standard paper finishes and add texture to your print materials? That’s where embossing and debossing come in. These finishing techniques can transform ordinary materials into tactile masterpieces. But before we dive into the details, let’s break down the basics: What’s embossing? Embossing is the process of creating a raised image, design, […]
Just as marketers started to get to grips with reaching millennials, a new player entered the game – Gen-Z. Gen-Z’s demand a fresh perspective on how to connect with this generation.
If you want to make your printed marketing materials more personal, more exciting and most importantly, more engaging, you know a special finish is needed. The tangibility of printed media makes it such a powerful tool and with print embellishments, you are more likely going to capture the attention of your customers and prospects.
As we learn more about what we all need to do – as individuals and businesses – to reach carbon zero by 2050, we are also fast becoming aware that we also need to reduce the environmental impact of our marketing. And that includes large-format print.
There is a lot of printing jargon out there. We should know. We use it daily without realising it. It is like a second language to us! Of course, we are always happy to explain any jargon we use when speaking about print and design projects. However, we thought it would be useful to provide you with a helpful guide to some of the commonly used words that we hear daily in the world of print.
While Easter might not have the same charm as Christmas, it is still an egg-citing holiday for the business calendar and one that many celebrate across the UK.
As the concern for sustainability in printing continues to grow – especially with the paper industry being one of the largest users of natural resources – so is the information surrounding it. That is why we want to help people better understand some common misconceptions about print. It’s time to bust some myths
Every industry, not just print, has experienced some difficulty during the last few years. With events cancelled and offices shut for a good part of 2020-2021 in the UK, the need for traditional print saw a decline in demand. Thankfully, 2022 was a bit brighter for the sector and the good news is that 2023 is looking even better.
Christmas is often a hectic time of year for many and for businesses. That is why it is so important to plan ahead for the holiday season.
Planning your Christmas marketing far in advance can make a significant difference in the number of sales you generate throughout this competitive period (and ensures you don’t leave everything to the last minute!)