How customer loyalty can be built easily through print

It is fair to say that loyal customers are the backbone of any successful business, especially when acquiring a new customer can cost five times more than retaining an existing one.

Loyalty comes from having various positive interactions with a company or organisation that builds up a feeling of trust over time. To put it simply, customers tend to convert and spend more money with companies they like, trust and have had previous good experiences with.

But how do you create customer loyalty through print?

Here are three of our favourite printed items that are proven to increase repeat custom:

Loyalty cards

Loyalty cards are typically a small printed card (business card size) that can track how many purchases a customer has made and will reward them when they purchase a certain amount – this could be a free item or even a discount. Loyalty cards are a very easy way to encourage customers to come back more often, thus increasing their loyalty.

Gift vouchers

There is no better than rewarding repeat customers or encouraging them to introduce your services to potential customers than with a personalised gift voucher. Popular with retail stores, gift vouchers can be printed on PVC material or a paper stock (the thicker, the better!) and can be individually personalised to prevent unauthorised duplication. We also recommend adding a foil finish for a bit of added luxury.

Scratch cards

Scratch cards are not just reserved for the lottery! Scratch cards are a fantastic way to build loyalty as well as being a fun, promotional item that can reward your customers. Who doesn’t love scratching off the silver panel to reveal a prize? They can be fully personalised and you can also decide the number of winners, losers and the kind of offers available. The possibilities are endless!

Looking for innovative and unique ideas to build loyalty and retain new customers? Get in touch via email or call us on 01522 300222 – we have years of experience in helping businesses of all sizes make a bigger impression through print.