How to make your custom packaging stand out

It’s been a long day. You’ve just finished work and remembered you need to pop to your local shop for breakfast in the morning.

You walk into the store and go to pick up your regular box of cereal.

But something catches your eye.

Next to your regular brand is the same kind of cereal but something about the packaging makes you pick it up.

That’s what great packaging does.

Custom packaging is an effective way to gain brand awareness in your industry and cement your presence in the minds of your customers. It can enhance your overall brand experience and help you stand out among a variety of other products.

It can mean the difference between a potential client choosing your competitor over you.

But how you can make your packaging stand out? Here are our top tips:

Think about adding those extra finishes

To achieve that edge over your competition with your packaging, we recommend adding a special finish. Not only is this an effective way of drawing attention, but it can also add a unique, professional touch.

Special finishes include:

• Spot UV
• Foiling
• Matt
• Gloss
• Embossing

Get personal

For high-value products, the smallest details can make the biggest impressions – you can do this by customising the packaging with their name, logo and even a photo. This personal and unique touch can show your clients how much you care about them and that you appreciate their custom.

Go green

Product packaging can easily become excessive with non-recycled plastics (we’re looking at you Amazon!). However, it doesn’t need to be like that.

Not only can it be cost-effective, but eco-friendly packaging will show your customers that you care about the environment and that you’re going the extra mile to be sustainable.

Ways in which you can make your packaging eco-friendly include:

• Recycled paper bags
• Eco-friendly tissue paper
• Recycled plastic mailers
• Bio-degradable packaging
• Recycled cardboard boxes
• Eco-friendly stickers
• kraft paper tape

Add simple but valuable touches

If your budget is a bit stretched, there are simple but valuable ways that can enhance your packaging, such as by adding branded stickers, packaging tape or branded wrapping paper.

These little touches can show that care and attention have gone into packaging the product, adding value to both the brand experience and the product itself.

Want to stand out from your competitors? At Visual Print and Design, we offer an extensive range of packaging solutions to suit your business needs and help you increase sales.

We’d love to enhance your overall brand experience – drop us an email or call us on 01522 300222 to discuss your requirements.