How to stand out with personalised print

With more people at home and getting online fatigue, it is not surprising that direct mail has proved resilient during the pandemic, with many organisations exploiting its unique cut-through.

While consumers have had to turn to digital avenues to maintain that daily interaction, they have also turned to more tactile ways of engagement – 2020 saw a big increase in the sale of print-based subscriptions and ‘through the post’ services.

As well as that, direct mail saw an 11% interaction rate increase in 2020, with personalisation contributing highly to this.

That is because:

• You are more likely to read something if it has your name on it
• Personalisation efforts can boost revenues by up to 15% (Adweek, 2018)
• Something physical is trusted more than digital communications
• Personalisation helps brands stand out from the crowd

Specific targeting and personalisation are on the increase within marketing communications and thanks to data, it is proving more effective than ever before.

How are you getting ‘personal’ with your customers and prospects?

With our personalisation and fulfilment mailing services, whether it’s door-to-door, mass mailings or short-run mail pieces, we can help you save money, increase your response rates and achieve your marketing goals.

With years of experience, we know that personalised direct mail campaigns are a great way to improve customer relationships and increase brand awareness as well as improving your ROI and response rates.

That’s why we offer a full ‘end to end’ direct mail service that is fully flexible to suit your budget and your objectives so that you can achieve your marketing goals.

In a world that sadly looks set to continue to deprive us (well at least until the middle of the year) of physical interaction, it is that tactile connection with your brand and the outside world that will reach your prospects in a meaningful and personal way and lead to conversions.

If you want to optimise your direct mail campaigns and give your customers the personalised experience they deserve, get in touch today.

Did you know it’s not just direct mail we can personalise?

From mugs and notebooks to packaging and promo packs, we can help target your prospects and customers effectively and stand out for all the right reasons.

Have a browse of our promotional online shop today.