Why is branded corporate stationery important?

While business communication is mostly done over email these days, it is easy to forget the impact business stationery can have on customers.

The thing is first impressions still count, and your stationery says a lot about your business.

High-quality stationery makes sure your brand image is consistent, it makes you look professional and credible and while it may seem like a little thing, getting the little things right shows your customers you can also get the big things right.

Still not convinced you to need to invest in branded stationery?

Here are our top reasons why corporate stationery still plays an important role in the digital world:

It is an effective marketing tool

Not only can business stationery be used for transactional purposes but it is also a cost-effective marketing tool that puts your name in front of the right audience. External and internal messages are amplified when you use branded stationery.

It brings all your branding efforts together

Imagine spending thousands on a website to have un-inspiring business cards and letterheads that make your brand look cheap and unprofessional. All your marketing material should work hand in hand so it creates an instant impression that delights and entices your target audience.

Shows your commitment to detail

The quality of your printed corporate stationery says a lot about your business. For people to want to buy a product or use your services, they need to know they get something high quality. Every time you interact with a prospective client, the business stationery you present to them needs to high quality and nicely designed to give them a feeling of professionalism and makes them feel good about potentially doing business with you.

Creates trust between you and your customers

To win over clients and generate repeat business, you need to build a strong level of trust. With business stationery that shows your brand identity such as business cards, letterheads and compliment slips, it ensures people are constantly exposed, become familiar with it and establishes that sense of familiarity and trust.

Looking to improve the impact of your corporate stationery in 2021? From business cards and letterheads to presentation folders and envelopes, we can help you stand out for all the right reasons with our high-quality print solutions and creative graphic design services.

Our team are here to help with all your corporate stationery requirements. Give us a call on 01522 300222 or send us an email to discuss your requirements – we’ll be happy to help.